### Google Guarantee Ads Explained

As Google continues to innovate, offering businesses new tools to enhance their online presence and build customer trust, one such innovation is Google’s Google Guarantee Ads, a game-changing feature designed to...

### Cookie Consent Overview

#### Necessary Cookies

| Cookie                          | Duration   | Description                                                                                                                                         |
|--------------------------------|------------|-----------------------------------------------------------------------------------------------------------------------------------------------------|
| wp_consent_preferences          | 1 month    | WP Consent API sets this cookie to save users' consent choices for different types of cookies on the website, ensuring a tailored browsing experience. |
| wp_consent_statistics           | 1 month    | WP Consent API sets this cookie to collect anonymous data on website usage and help to analyze and enhance the sites' performance.                     |
| wp_consent_statistics-anonymous | 1 month    | WP Consent API sets this cookie to understand how the website is used, enabling enhanced user content and services while respecting privacy.            |
| wp_consent_functional           | 1 month    | WP Consent API sets this cookie to remember user preferences for essential website functionalities, ensuring a seamless and personalized experience.     |
| wp_consent_marketing            | 1 month    | WP Consent API sets this cookie to record user consent choices for marketing cookies, ensuring users receive advertisements tailored to their interests.  |
| cookieyes-consent               | 1 year     | CookieYes sets this cookie to remember users' consent preferences, ensuring their preferences are respected on subsequent visits.                         |
| rc::a                           | Never Expires | This cookie is set by the Google recaptcha service to identify bots and protect the website against malicious spam attacks.                                 |
| rc::c                           | session    | This cookie is set to identify bots and protect the website against malicious spam attacks.                                                            |
| VISITOR_PRIVACY_METADATA       | 6 months   | YouTube sets this cookie to store the user's cookie consent state for the current domain.

#### Functional Cookies
| Cookie                          | Duration   | Description                                                                                                                                         | 
|--------------------------------|------------|-----------------------------------------------------------------------------------------------------------------------------------------------------|
| __Secure-YEC                   | past       | YouTube sets this cookie to store the user's video player preferences using embedded YouTube videos.                                                  |
| VISITOR_INFO1_LIVE             | 6 months   | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.                                  |
| yt-remote-connected-devices    | Never Expires | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.                                                           |

#### Analytics Cookies
| Cookie                          | Duration   | Description                                                                                                                                         | 
|--------------------------------|------------|-----------------------------------------------------------------------------------------------------------------------------------------------------|
| _ga_*                          | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views.                                                                                      |
| _ga                            | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for analytics reports.                          |
| YSC                            | session    | YSC cookie is set by Youtube and is used to track views of embedded videos on Youtube pages.                                                         |

#### Advertisement Cookies
| Cookie                          | Duration   | Description                                                                                                                                         | 
|--------------------------------|------------|-----------------------------------------------------------------------------------------------------------------------------------------------------|
| __Secure-ROLLOUT_TOKEN         | 6 months   | YouTube sets this cookie to manage feature rollout and experimentation, ensuring consistent experience during testing.                                |
| yt.innertube::nextId          | Never Expires | YouTube sets this cookie to register a unique ID to store data on previously watched videos.                                                         |
| yt.innertube::requests         | Never Expires | YouTube sets this cookie to register a unique ID to store data on previously watched videos.                                                         |